Growth-galvanizing marketing executive for full-time and fractional marketing leadership roles
CONTACT
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“Blake is not only highly intelligent and insightful, but he is an amazing partner. He understands and listens to all points of view and truly believes that strategic insights can come from anyone on the team. He has earned the highest respect of both colleagues and clients.”
Jennifer Blank Hecht
Director, Office of Chief Partner Officer
Starbucks
“In addition to his uptempo vibe and collaborative nature, Blake excels in three areas:
1) He quickly diagnoses the key — and often unstated — challenges facing a client.
2) He simplifies the complex, making a client's issue or an agency solution digestible (and buyable).
3) He cares deeply. His knack for genuine empathy is what I saw prospective clients respond and gravitate to.”
Evelyn Kim
SVP of Business Development
Rosetta (Razorfish)
“Blake is a true strategic thinker, with a keen ability to grasp the big picture while simultaneously delving into the details. He has consistently proven successful in aligning the goals of diverse groups/stakeholders, gaining consensus on solutions and driving those solutions from concept through execution. A true team player.”
Jeff Cornwell
Global IoT Lead (Cloud and AI)
Microsoft
“Blake has that rare gift of being able to not just get quickly to the heart of a business problem, but to proactively rally the right resources and build creative and effective solutions.
He's a great person to have on your team — a sharp, restless thinker who quickly earns the respect of all around him.”
Andy Semons
Partner, Head of Strategy
IPNY
“Blake is an exceptional strategic marketer with a successful track record helping Fortune 500 clients design their digital transformation vision. He has a passion for synthesizing the myriad inputs driving modern marketing like data, technology, governance models and audience insights to develop pragmatic and forward-thinking recommendations that scale and deliver results.
And he does it all with grace and irrepressible enthusiasm. Blake is above all, a consistent advocate and trusted advisor for his clients and his team.”
Phil Olson
Senior Manager
Accenture
B2B
Hired to overhaul the marketing for SVB's largest segment—startups—which had been stagnating while disruptive competitors aggressively pursued the market, I jumped in to fix the fundamentals, improve team morale, and develop new integrated campaigns and programs that subsequently boosted web traffic by 700%, doubled lead pipeline quality and contributed to 22% year-over-year growth.
Bank of the West (now BMO) faced increasing competition from other banks targeting SMB audiences, but the bank was frustrated that SMBs did not know or seem to understand its unique strengths.
As a result, I initiated research and development of new positioning to differentiate BMO in the market with aligning campaigns generating more than 120% increase in responses over previous campaigns employing the original messaging.
The company's rapid growth resulted in a marketing department hampered by outdated and inadequate campaign planning tools and processes as well as martech tools for campaign implementation.
Initially brought in to help with replatforming, I led the Accenture team to help the ServiceNow modernize how it develops campaigns as well as get the most out of Adobe Marketo as its marketing automation platform.
Preparing the company to be purchased by a PE firm required a major revamp of global customer acquisition marketing for the primary brand as well as its subscription-based subsidiaries that operated on a SaaS basis.
Recruited to return to the company as a "boomerang" marketer, I overhauled how campaigns were developed, how the company used marketing agencies, and set up a global deployment center to gain efficiencies.
The AI procurement tech SaaS startup needed a name, identity, and positioning to attract customers and investors, so I conducted synthetic and real-world marketing research to test and iterate on naming, visuals, value prop, and positioning options.
Everyone talks about the importance of having personas and customer journey maps, but the ugly truth is that after lots of marketing research and good thinking, those personas and journeys tend to fall by the wayside and live in seldom opened PowerPoint documents.
It doesn't have to be that way, but it requires creating yet another conceptual document—what I call an engagement framework—to bring everything together and make them all truly useful. Not just to marketing, but also to product and sales teams.
B2C
RE/MAX recognized it needed to engage prospective customers in a more personalized manner, so I was brought on to lead the development of a new nurture program that also involved the selection and implementation of a new marketing automation platform as well as AI technologies to enhance the customer experience.
Recognized by Forrester and others for offering exceptional customer experiences, the marketing team at Charles Schwab realized its website did not reflect what that differentiating experience was and why it matters, so I directed an overhaul of the website to improve prospective customer engagement and conversion.
Everyone talks about the importance of having personas and customer journey maps, but the ugly truth is that after lots of marketing research and good thinking, those personas and journeys tend to fall by the wayside and live in seldom opened PowerPoint documents.
It doesn't have to be that way, but it requires creating yet another conceptual document—what I call an engagement framework—to bring everything together and make them all truly useful. Not just to marketing, but also to product and sales teams.
B2B
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Microsoft
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ServiceNow
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AWS
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Apple
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Adobe
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Simpco
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Qualcomm
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Intel
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VMware
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HP
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Uber (U4B)
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Slooster
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Getty Images
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School Specialty
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Sherwin-Williams Industrial
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Henkel
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SVB Silicon Valley Bank
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Bank of the West (BMO)
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Golden Source
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CapZone
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AT&T
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Sprint/T-Mobile
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Eitelstat
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B2C
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Apple
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Microsoft
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Google
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Tile
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GoPro
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Affresh
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Amazon
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ASICS
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REI
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Sierra Entertainment (Microsoft Games)
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Target
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The Walt Disney Company
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Timberland
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The North Face
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Wakefern
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Walmart
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Whirlpool
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Charles Schwab
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Bank of the West (BMO)
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SVB Private Banking
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RE/MAX
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AT&T
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Sprint
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T-Mobile
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July 2023-present
Astutity (freelance) and Slooster
Freelance Consultant and CEO at Slooster
In freelance capacity, advised RE/MAX, BIC, GoldenSource, and several startups on brand positioning, product marketing, growth marketing, AI use, and martech selection and optimization. Also launched Slooster, an AI-first collaboration tool for B2B buying teams making software and other complex purchases.
2018-2020
Accenture
Managing Director
Led digital marketing transformation business development for cloud computing, financial service, retail and telecom clients. Developed marketing strategy for a technology company to expand into a new category with customer insights, competitive analysis, differentiating positioning strategy and accompanying messaging architecture, content strategy and activation campaign playbooks. Turned around major account about to be lost by revamping Mumbai-based team. Launched account-based marketing practice to generate new revenue and expand the firm's B2B offerings.
2012-2017
Razorfish (previously Rosetta and Publicis Sapient)
Group Vice President of Marketing Strategy
Directed regional strategy practice. Launched new ways to develop customer experience strategy and business models using customer journey engagement maps. Developed multiple campaigns for clients such as AWS and Bank of the West, revamped Charles Schwab website, reimagined Adobe's customer service. New business wins tripled region's billings.
2006-2011
Wunderman (now VML)
Global Vice President of Marketing Strategy
Oversaw global strategy for the Microsoft account. Recruited and coached team of 10+ strategists. Crafted Microsoft's initial cloud computing positioning and 40+ campaigns. Led strategy for pitches to win new business in the US, China, Spain, Mexico, and Japan.
Education
MBA (double concentration in Marketing and Entrepreneurship), Marshall School of Business at the University of Southern California
BA (designed interdisciplinary Leadership Studies major), Yale University
August 2020-June 2023
SVB Silicon Valley Bank
Managing Director (Head of Integrated Marketing)
At SVB, overhauled marketing for the bank's largest segment in CMO-like capacity. Crafted new positioning ("Champions of the gamechangers") to differentiate in an increasingly competitive marketplace. Launched the bank's first personalized client acquisition nurture program; overhauled webpages and campaigns that increased leads by 31% and doubled pipeline quality; developed product positioning and messaging for a new digital banking platform that achieved an 87% adoption rate; launched ad campaigns that boosted traffic 95-114% in emerging markets.
2017-2018
Infosys Digital
Associate Vice President, Senior Strategist
Directed digital strategy for transforming companies into more agile and customer-centric entities. Oversaw re-platforming Southern California Edison's website. Led development of personas and customer engagement architecture for Apple, and new ways to develop customer experiences for REI. Successfully pitched new and expanded relationships, including Google, Apple and REI.
2012
Getty Images
Vice President of Marketing
Led team of 42 dispersed across three countries to improve collaboration, cutting campaign development time by a third and $1.2 million in agency fees. Improved average campaign response rates by 15%. Consolidated $40-million global media buying to gain efficiencies. Forged new positioning and campaign strategies for two key SaaS subsidiaries, increasing year-over-year revenues by 30% and scaling AAR.
Earlier career experiences
CMO at Imandi (sold to HPE)
Director of eCommerce at Getty Images
Web Marketing Manager at Sierra Entertainment (now Microsoft Games)
Founder of USC Business Magazine and Senior Director of Marketing at USC
MBA Intern at The Walt Disney Company
If you're looking to move your company forward with smart marketing, you're in the right place.
I combine strategic thinking with hands-on execution to build sharp, differentiated strategies and marketing that cuts through the noise. The result? Faster revenue growth and stronger customer lifetime value—for startups and Fortune 1000s alike.
I'm a full-stack marketer who's led product marketing, growth, and brand for both B2B and B2C companies, across agency, consulting, and in-house roles.
Marketing that matters. Digitally fluent. Driven by data and human insight. Collaborative to the core. Globally minded.
And yes—more humble than this website might suggest.
02 CAREER TIMELINE
01 CAPABILITIES
CUSTOMER AND MARKETPLACE INSIGHTS
Assessed areas of expertise
Marketing research
Segmentation and personas
Customer journey mapping
Competitive analysis